3rd place in the Kellogg Design Challenge
Bamboo Lotion Bottle
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Codesign study planner & graphic designer
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David Weinberg, Trishala Pillai, Ben Oppenheim, Arpan Chakraborty, Gazal Makkar
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Adobe Photoshop, Render 360, CMU TechSpark 3D printers
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September - November 2021
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3rd Place (among 60 projects) in the Kellogg Design Competition hosted by Northwestern University
The Kellogg Design Challenge
Each year, Northwestern University hosts a competition to encourage business and design graduate students to form interdisciplinary teams. This year’s competition was sponsored by Unilever, and teams were tasked with finding a way to to reduce plastic in Vaseline lotion bottles while improving customer experience.
The Vaseline Opportunity
How can we reimagine skincare packaging for the Vaseline hand and body lotion consumer to provide a superior consumer experience while using dramatically less plastic?
Our Process
Initial Inquiry
Question dump
Market observations
Netography
Survey
16 questions to identify co-designers
Co-Design
5 1.5-hr sessions
Prototype
3 3D printed prototypes
Focus Group
6 1-hr sessions with target audience
Refinements
1 final concept
